Persuasive checkout best practice: How ASOS persuades 50% more new customers to checkout

On 11.30.11, In Design, Inspiration, UX Design, Web Design, Web Development, by

Persuasive checkout best practice from ASOS

Source: econsultancy
“The revised first page of checkout delivers one crucial difference from the previous design. Whereas new customers were told that they had to create an account in order to checkout, the new design mentions absolutely nothing about account creation. Instead, new customers are asked to simply click the continue button.”

Read the full article at: econsultancy

[Contact: Mike Archer: Guernsey Web Design mike@ma-idesign.co.uk]

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