“Not long after I started working at the BBC, I fielded a complaint from a screen reader user who was having trouble finding a favorite show via the BBC iPlayer’s home page. The website had recently undergone an independent accessibility audit which indicated that, other than the odd minor issue here and there, it was reasonably accessible.
I called the customer to establish what exactly the problem was, and together we navigated the home page using a screen reader. It was at that point I realized that, while all of the traditional ingredients of an accessible page were in place — headings, WAI ARIA Landmarks, text alternatives and so on — it wasn’t very usable for a screen reader user.
The first issue was that the subnavigation was made up of only two links: “TV” and “Radio,” with links to other key areas such as “Categories,” “Channels” and “A to Z” buried further down the content order of the page, making them harder for the user to find.