Digital Adaption – A new practical book on how to help senior management understand the Web

[Source:  Smashing Magazine ]:
‘Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That’s why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results.’ Written by Paul Boag, [ http://boagworld.com/ ]. Designed and illustrated by Veerle Pieters.

Why This Book Is For You
If you are frustrated by clients, colleagues or management not fully embracing the Web, thenDigital Adaptation is just what you need — ideas and concepts you can put in front of people that encourage real change. In the book you will learn to:
– Tackle bureaucracy and overcome legacy culture
– Develop a flexible and effective digital strategy
– Use responsibility matrix to minimize delays and costs
– Adopt a digital culture and become digital by default
– Apply techniques from mid-sized and large organizations
– Avoid toxic practices and improve internal processes
– Organize teams and boost their efficiency
– Embrace social media and use them effectively
– Understand the value of digital team and invest in them
– Break down the walls and nourish collaboration, ownership and innovation

About the author
‘Paul Boag is quite a character. With over 35 articles published on Smashing Magazine, he is not really an author that requires an introduction. Paul has been working on the web since 1994. He is web strategist at Headscape Ltd, a web design agency that he co-founded back in 2002. Paul also produces and hosts the longest-running web design podcast at boagworld.com. He is a regular speaker at conferences and author of Client-Centric Web Design.’

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MikeDigital Adaption – A new practical book on how to help senior management understand the Web

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