Digital Portfolio

New Zealand Flag Consideration Project [2015]. Two designs nominated for the long-list: – See more at: http://www.ma-idesign.co.uk/#sthash.AT9ZY2lZ.dpuf

Superdry – #NewsletterDesign #Marketing #Ecommerce #Advertising #Mobile

[Interview brief]: To design a promotional ‘High Summer’ newsletter, [Desktop / Tablet and Mobile], utilising the Superdry.com website imagery and content.

Superdry 'High Summer' newsletter design - Desktop version

Superdry ‘High Summer’ newsletter design – Desktop version:

Superdry 'High Summer' - Desktop newsletter design

Superdry ‘High Summer’ newsletter design – Mobile version:

High Summer: Mobile newsletter design - April 2016

Dyson: Newsletter design – #VisualDesign #Branding #Marketing #Advertising

[Interview brief]: I designed a ‘DYSON newsletter’ to support my interview and accompany the release of the Dyson Supersonic hair dryer, to showcase my understanding of the visual design / style of the brand.

Dyson - Proposed newsletter design to support the release of the 'Dyson Supersonic hair dryer'

Dyson: Newsletter design – ‘The Dyson Supersonic hair dryer’:

Dyson - Proposed newsletter design to support the release of the 'Dyson Supersonic hair dryer'

COTSWOLD outdoor: Newsletter design – #VisualDesign #Branding #Marketing #Advertising

[Interview brief]: I designed a ‘COTSWOLD Outdoor – Winter 2016 newsletter’ to accompany my job application, to showcase my understanding of the visual design / style of the brand. The Winter 2016 newsletter features: ‘Insulated jackets, kit bags, gadgets and electronics – For every winter trip’.

COTSWOLD outdoor - Proposed 'Winter 2016 newsletter'

COTSWOLD outdoor: Proposed ‘Winter 2016 newsletter’:

COTSWOLD outdoor - Proposed 'Winter 2016 newsletter'

The Next Web, [TNW]: – #LogoDesign

[Brief]:  A challenge: The Next Web recently announced their new logo, [March 2016]. They asked ‘those who thought they could do a better job’ to submit their design. My logo design solution incorporates a single ‘responsive’ shape with a subtle nod / and emphasis on forward-thinking, [next], #GenerationT – ‘t’echnology.

TNW: Logo design – Social media profile – April 2016

TNW: Logo design - Social media profile - April 2016

TNW: Logo design – Black and white / Colour executions – April 2016

TNW: Design concept - Black and white / Colour execution - April 2016

TNW: Logo concept – An emphasis on The ‘N’ext Web – #GenerationT

TNW: Logo concept - An emphasis on The 'N'ext Web #GenerationT

Virgin.com, Virgin Unite, Virgin Management Ltd – #VisualDesign #Branding #Marketing #Advertising

[Interview brief]: To design newsletters, [using live assets], for both Virgin.com and Virgin Unite.

Virgin.com and Virgin Unite - Proposed newsletter designs - 2016

Virgin.com – Proposed newsletter design:

Virgin.com - Newsletter design

Virgin Unite – Proposed newsletter design:

Virgin Unite - Newsletter design

Virgin Brevent – Cable car branding / logo concept:

[Brief – Building on the Virgin Holidays / Virgin Cafe #NextGenerationWorkspaces]: Chamonix-Mont-Blanc is an established year-round adventure destination, which welcomes approximately 5 million visitors a year. With this in mind, I decided to look at the opportunity of advertising / adding Virgin branding to the Chamonix > Brevent cable car – which would offer fantastic exposure for Virgin from both the Winter Skiing and Summer Hiking holiday perspective. *This logo concept was designed to work alongside the current suite of Virgin logos – please see the mobile / desktop examples below:

Virgin Brevent – #LogoDesign

Virgin Brevent - Logo concept / series

Virgin Brevent – #MobileDesign #Marketing #Advertising

Virgin - Liftoff with Virgin Brevent [Mobile design]

Virgin Brevent #TabletDesign #Marketing #Advertising

Virgin - Liftoff with Virgin Brevent [Tablet design]

New Zealand Flag Consideration Project #Government #Vexillology [Flag design]

[Brief]: To design a new flag for New Zealand. Two of my designs were selected and included within the ‘New Zealand Government long-list’ of 39 from 10,300 submissions from around the world.

Ocean Blue and Traditional Blue – The Beehive, Wellington. #NZFlag:

land_of_the_long_white_cloud

Land Of The Long White Cloud – Traditional Blue: #Top39Design

nz_flag_final2
‘This design subtly references ‘The Land Of The Long White Cloud’, The Southern Cross and The Pacific Ring of Fire, with a nod to New Zealand’s silver fern and their geographic location within the world. The colour palette is iconic and incorporates elements from the 1902 New Zealand flag and the National Māori flag.’

traditional_blue
[Credit to Dan Newman and Jarred Bishop for the Flagtest website – flagtest.nz]

Land of the long white cloud – Traditional blue:

Land of the long white cloud - Traditional blue:

Land Of The Long White Cloud – Ocean Blue: #Top39Design

nz_flag_final1
‘This design subtly references ‘The Land Of The Long White Cloud’ and the Southern Cross, with a nod to New Zealand’s silver fern and their geographic location within the world. The colour palette is iconic and has been reduced to reflect New Zealand’s strong connection with the ocean and environment – past, present and future.’

ocean_blue
[Credit to Dan Newman and Jarred Bishop for the Flagtest website – flagtest.nz]

Land of the long white cloud – Ocean blue:

Land of the long white cloud - Ocean blue:

500px – The Premier #Photography #Community

[Brief]: To create a showcase of my photography and engage with the 500px community. [“Showcase your work, discover amazing photos, and stay inspired.”] 500px

Click on the animation below to see my full 500px gallery.

500px

Superdry – #NewsletterDesign #Marketing #Ecommerce #Advertising #Mobile

[Brief]: To design a promotional Spring / Summer 2015 “T-Shirts” newsletter, [Desktop / Tablet and Mobile], utilising the Superdry.com website imagery and content.
superdry_tablet

Superdry Spring / Summer 2015 newsletter – Desktop version:
email_template_white

Superdry Spring / Summer 2015 newsletter – Mobile version:

superdry

National Geographic – ‘Your Shot’ #Photography

[Brief]: To create a showcase of my photography and engage with National Geographic’s photo community. National Geographic’s mission: “To tell stories collaboratively through big, bold photography and expert curation.”
national-geographic1

Australian Flag Design / Concept #Government #Vexillology [Flag design]

[Brief]: To design a new flag for Australia. I have submitted two ‘Green and Gold’ inspired flag designs for consideration – the list of proposed Australian flag designs can be viewed on Wikipedia. To read the full back story and the see both flags in various settings click here or on the flags below.

‘Traditional Green and Gold’ – Final Flag Design #1:

australian_flag5

‘Traditional Green and Gold’ – Final flag design #1 within the world suite:

world_flags_animation4

‘Traditional Green and Gold’ – Final Flag Design #2:

australian_flag14

‘Traditional Green and Gold’ – Final flag design #2 within the world suite:

world_flags_animation3

allbeauty.com – #NewsletterDesign #Ecommerce #Marketing

[Interview Brief]: To design a promotional Christmas email for allbeauty.com using their current template structure – designed in Photoshop.
all-beauty2

VisitGuernsey – #WebsiteDesign #Tourism #Marketing #Advertising

[Brief]: To wireframe / redesign the VisitGuernsey website, [2011 – 2015].
visit_guernsey

Homepage:
visit_guernsey_homepage_design3

Tasty Walks – A series of interactive guides using OpenStreetMap.

tw

Eden Project – #WebsiteDesign #Environment #Conservation #Tourism #Marketing

[Interview brief]: To redesign / evolve the Eden Project website. The proposed solution is outlined below.
eden-template

Homepage:
Eden Project

States Of Guernsey [2012 – 2015] – #Government #WebsiteRebrand #Marketing

[Brief]: To rebrand the States Of Guernsey website, [within the already live / set States Of Guernsey wireframes].

sog-web-template

The Hub logo design – #Government #BusinessSupportServices

[Brief]: To create a logo for ‘The Hub’, The States Of Guernsey’s Shared Transactional Service Centre. The brief stipulated that the logo had to be on brand within the wider suite of States Of Guernsey logos – please see the final design below:
the_hub_final

Guernsey Registry, [States Of Guernsey] #Legal #WebsiteRebrand #LogoDesign

[Brief]: To subtly rebrand The Guernsey Registry website within the GOSS iCM States Of Guernsey CMS wireframes – please see below:
gsy-registry-template

Guernsey Registry logo rebrand – #Legal

[Brief]: To rebrand / refresh The Guernsey Registry logo to reflect their modern approach. The final design below incorporates both integrity with a more dynamic look and feel, [referring to a cutting edge future].
guernsey_registry_final

Careers Guernsey, [States Of Guernsey] #Careers #WebsiteRebrand

[Brief]: To rebrand The Careers Guernsey website within the GOSS iCM States Of Guernsey CMS wireframes.
careers-template

Guernsey Awards For Achievement 2012, [States Of Guernsey] #BusinessAwards

[Brief]: To create a suite of templates for the Guernsey Awards For Achievement 2012. The homepage template is still in use, please see below:awards-for-achievement

States Of Guernsey, Food Hygiene Information Scheme – #Government #EnvironmentalHealth

[Brief]: Environmental Health Officers give food businesses in Guernsey a hygiene score at routine food hygiene inspections and visits. The star ratings allow consumers to make informed choices about where they eat and shop for food. I was asked to create a suite of stickers to support the inspections and highlight the ratings – please see the final example below.
sog_hygiene

Central Saint Martins, University Of Arts – #WebsiteDesign #Marketing #Advertising

[Interview Brief]: To Redesign the Central Saint Martins homepage, [http://www.csm.arts.ac.uk/], for University of the Arts London, [http://www.arts.ac.uk/]. The design pitch was successful and I was offered the role of Web Designer with University of the Arts London.
ual2

Central Saint Martins homepage:

ual1

Central Saint Martins, viewed on an iPad in landscape format:

ual1

Guernsey Skatepark – #WebsiteDesign #LogoDesign #ExtremeSport #Community

Brief: To design a website for the Guernsey Skatepark, [Guernsey Extreme Sports Association] – Photoshop and Fireworks:
gs6

Homepage:
gs3

Gallery:
gs4

Guernsey Skatepark – Logo design

gs1

Guernsey Art Commission, [2010] – #WebsiteDesign #Art #Recreation #Community

[Brief]: Design a website for the Guernsey Arts Commission, (former website designed in 2010) – [Photoshop]. [Please click on the former homepage design / image below to see the ‘new’ live GAC website.] gac3

Guernsey Triathlon Club: #WebsiteDesign #Sport #Recreation #Community

gt3

Guernsey Triathlon homepage:

gt4

Guernsey Triathlon Club: Gallery page:
gt2

Ilha Futebol Academy – #WebsiteDesign #Futsal #Sport

Ilha Futebol Academy – Pitched homepage design for a local Guernsey futsal company, [Fireworks / Photoshop]:
ifa2

ILHA Futebol Academy homepage:

ifa1

Specsavers – #WebsiteDesign #Ecommerce #Advertising #Marketing

Former global templates evolved in-house, (2008 – 2011) to accommodate all 10 international jurisdictions:
specs-web-template

Featured frames CGi gallery

featured-frames

Specsavers: advertising

[Brief]: To create a ‘Postman Pat 2 For 1 landing page’ to support the ‘2 for 1 for less’ TV Ad / campaign:
postman_pat

Ecommerce – Special offers:

specs1

Specsavers – Ask the Optician ‘Q & A’ logo – #LogoDesign

[Brief]: I was asked to create a visual identity for Specsavers ‘Ask the Optician’ service back in 2010. I decided to use the iconic Specsavers logo as a start point, then created a couple of speech bubbles which would then be used in isolation to illustrate a, ‘Users Question’ and ‘Opticians Answer’, please see the final ‘Q & A’ logo design below.
specsavers_final2

TREK – Interactive Flash Site – #WebsiteDesign #LogoDesign #Trekking

T-REK - NZ Adventures Since 1993
T-REK - NZ Adventures Since 1993

SAE website banners #BannerDesign #Education

Brief: To design a couple of web banners for the SAE Institute website:
sae-banner1
sae-banner3

Tokyo 2020 Olympics – #LogoDesign #Sport

[Brief]:  Design a logo for the Tokyo 2020 Olympics. The origami crane is a strong, iconic, universally recognisable symbol of ‘good luck and peace’. In this respect, the proposed logo design below perfectly unites both Japanese culture and the true essence of the Olympic spirit / movement. [*Please note: This design was not submitted to the official competition website as a piece of spec work – I just wanted to challenge myself to produce an interesting design that I felt delivered against the original Olympic brief.] tokyo_2020

Tokyo 2020 Olympics – Logo executions:

Tokyo 2020 Olympics - Various executions:

 

MikeDigital Portfolio

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