Branding – “The move towards brand worlds.”

[Source: D&AD] “In 2003 Heidi Lightfoot co-founded Together Design, an award-winning design and branding company with an emphasis on collaboration and craft. This year she will sit on the D&AD Crafts for Design Jury. Below, Heidi traces the move away from style guidelines and towards brand worlds. Read on if you want to learn how to write a style guide, and …

MikeBranding – “The move towards brand worlds.”